The Get-Together Pictures

Edana 50 Get-together Edana 50 Get-together

A campaign speaks louder than a thousand words

Launched in October 2020 to raise awareness around the many benefits of nonwovens, the ‘Nonwovens, you say’ ? campaign explores the innovation and sustainability that make this essential material an ever present in our everyday life.

Enriched with expert insights, producer testimonials, and graphical explainers, the campaign brought the wide range of nonwovens applications to a wider audience. From the air filter in your car to the tea in your cup, this initiative unveiled many a surprising use of this versatile fabric.

Intrigued? Visit the campaign website to learn more!

Edana 50 Get-together

An immersive nonwovens experience in a beautiful Brussels hotel

Throughout the past 50 years, innovation in the nonwovens industry has enhanced our lives ensuring safety, convenience and comfort. An exploration of these benefits was the focal point of an immersive exhibition and panel discussion at the ‘Get-Together’ event at the Hotel Renaissance in Brussels, a beautiful location in the European Quarter.

Programme

This programme may be subject to change.

Download the attending companies' list

28 April 2022


12.00 - 13.50

IMMERSIVE WORKSHOPS & LUNCH


13.50 - 14.00

OPENING AND WELCOME

Pierre Wiertz, General Manager


14.00 - 14.15

KEYNOTE: EU POLICY FOR FAIR AND CLEAR INFORMATION TO CONSUMERS – THE ROLE OF ASSOCIATIONS AND INDUSTRIES

  • Revision of the General Product Safety Regulation, role of EDANA’s Stewardship Programme to ensure safety reassurance of essential consumer products
  • Role of associations in developing voluntary codes of practices and legal bases thereof in the GPSR
  • The role of trustworthy information to empower consumers for the green transition
  • The role of associations and industries in encouraging fair and clear communication towards consumers

Speaker
  • Didier Reynders
    European Commissioner for justice in charge of rule of law and consumer protection


14.15 – 15.00

KEYNOTE: NONWOVENS INDUSTRY’S COMMITMENT TO SUSTAINABILITY

  • The plastic challenges
  • The basic needs for nonwovens
  • Sustainable solutions
  • Making plastic sustainable

Speaker
  • Mikael Staal Axelsen
    Group CEO at Fibertex Personal Care (Denmark) and Chair at EDANA


15.00 – 15.50

PANEL DISCUSSION – SUSTAINABILITY & CIRCULARITY

  • Main achievements of the nonwovens industry
  • What has worked, what has failed?
  • How can the nonwovens industry support the Green Deal?

Moderator
  • Gil Stevens
    External Relations & Sustainability Director, EDANA

    Panelists
    • Mikael Staal Axelsen
      Group CEO Fibertex Personal Care
    • Adrian Wilson
      Consulting Editor Sustainable Nonwovens
    • Pieter Meijer
      European General Manager Bast Fibre Tech
    • Werner Bosmans
      Policy Officer – Circular Economy, Directorate-General Environment, European Commission


    15.50 - 16.20

    COFFEE BREAK

  • 16.20 - 17.10

    PANEL DISCUSSION – GROWTH & INNOVATION

    MODERATOR

    • Pierre Wiertz
      General Manager, EDANA
    • Main drivers of innovation & growth in 50 years of nonwovens
    • What’s real innovation in nonwovens?
    • Which are the hurdles our industry would like the EU/European Commission help remove to further growth and use of nonwovens?

    Panelists
    • Silke Brand-Kirsch
      VP, Marketing & Business Development Glatfelter
    • Marina Crnoja-Cosic
      Director New Business Development Kelheim Fibres
    • Tommi Bjornman
      CEO Avgol – Indorama Ventures
    • James Stevens
      Managing Partner, Rud Pedersen Public Affairs


    17.10 - 17.25

    KEYNOTE – INDUSTRIAL POLICIES & INNOVATION
    EUROPEAN COMMISSION INITIATIVES FOR THE TEXTILE ECOSYSTEM

    • Challenges and opportunities for the transformation of the textiles ecosystem for a sustainable competitiveness.
    • The European Green Deal: the vision for a climate neutral continent in 2050.
    • A Transition Pathway for the EU Textiles Ecosystem to become greener, more digital and more resilient.
    • Latest developments in energy markets and how the Commission is responding to soaring energy prices.

    Speaker
    • Kerstin Jorna
      Director General of the Directorate General for Internal Market, Industry, Entrepreneurship and SMEs.

    17.25 - 17.40

    Panel Wrap up


    17.40 – 17.45

    CLOSING WORDS


    17.45 – 18.15

    GOODBYE DRINK


    Speakers


    Edana 50 Get-together
    Didier Reynders
    European Commissioner for justice in charge of rule of law and consumer protection
    Edana 50 Get-together
    Mikael Staal Axelsen
    Group CEO at Fibertex Personal Care (Denmark) and Chair at EDANA
    Denmark


    Edana 50 Get-together
    Kerstin Jorna
    Director General of the Directorate General for Internal Market
    Industry, Entrepreneurship and SMEs
    European Commission

    Edana 50 Get-together
    Werner Bosmans
    Policy Officer – Circular Economy
    Directorate-General Environment, European Commission



    Edana 50 Get-together
    Pierre Wiertz
    General Manager, EDANA
    Belgium
    Edana 50 Get-together
    Gil Stevens
    External Relations & Sustainability Director, EDANA
    Belgium


    Edana 50 Get-together
    Pieter Meijer
    General Manager Bast Fibre Tech
    Switzerland
    Edana 50 Get-together
    Tommi Björnman
    CEO Avgol – Indorama Ventures
    Finland


    Edana 50 Get-together
    Marina Crnoja-Cosic
    Director New Business Development Kelheim Fibres
    Germany
    Edana 50 Get-together
    Adrian Wilson
    Consulting Editor Sustainable Nonwovens


    Edana 50 Get-together
    Silke Brand-Kirsch
    VP, Marketing & Business Development Glatfelter
    Germany
    Edana 50 Get-together
    James Stevens
    Managing Partner, Rud Pedersen Public Affairs
    Belgium

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